As we move into the new year, we all need to take stock of what we’re doing online and making sure our activities are getting results. Or are we just publishing more and more content without tying any of it to goals? Do we even think about connecting with our “friends, fans and followers” anymore, or are we just in the grind of the ever more demanding content push?
If you’re feeling burned out when it comes to producing more and better online messaging, take a breather.
Step back, think about who you are trying to reach and what you’re trying to get them to do. You need to have a plan, and you’re better served writing everything down in advance rather than trying to publish content simply off the top of your head.
Take care to consider the people on the receiving end of your missives. We’re all slammed with never-ending news feeds. What are you doing to provide relief?
Here’s a quick list of five steps to help you plan out your content in the coming days, weeks and months.
1. Articulate your goals and audience(s).
2. Pick your “Anchors.”
3. Identify Key Events.
4. Pre-Craft “Repeatables.”
5. Leverage Tech.
All online marketing takes planning, some pre-crafting of content, a thoughtful dose of scheduling, and a lot of presence. Don’t let automation replace actually being there, interacting.
Your presence and responsiveness speaks volumes to others. Your plan and your social media editorial calendar should support you as you engage with others online, not replace that personal touch. And when you’re feeling overwhelmed by your use of social media, disconnect, step back, and take a breather.
We all need a break from this rushing torrent of words and images. With some space and time away from the news feeds, you’ll be able to refocus your approach and your messaging and return to it with a clear and calm mind to make stronger, more meaningful connections online.
What are you posting that is really connecting with others online?