Social Media 101 – Introductory presentations can be geared toward the C-level executive, the manager, the new adopter.
Engaging the Female Consumer through Social and Mobile – Where she is, what she wants, how to deliver to her in meaningful ways. Can be tailored to specific audiences and target markets.
Building a Smarter Social Presence Online – Why to do it, how to do it well. Can be tailored to any audience. Practical, accessible.
7 Steps to a Social Media Marketing Plan – Can be a lecture or a more hands-on workshop for thinking through and outlining a strategic social media interactive marketing pan.
Identifying and Nurturing Your Social Interactive Superfans – A deeper look at social media interactions and engagements with customers and potential customers.
Social Media Marketing and PR: Strange Bedfellows? – How to rethink PR with social interactive activities in mind. Can be tailored for the practitioner or the manager.
Aliza has written about Internet marketing and social media since the 1990s. Her books on the topic include The Everything Blogging Book, Streetwise Ecommerce and Social Media Engagement for Dummies.
Inquire about booking Aliza to lead vibrant and engaging webinars and other virtual appearances for internal training or external promotions.